by Frans Johansson The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples of how we can turn the ideas we discover into path-breaking innovations. Author Frans Johansson explains his book by saying, "When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary new ideas. We can ignite this explosion of extraordinary ideas and take advantage of it as individuals, as teams, and as organizations." 207 pp, paperback (2006) NONMEMBER PRICE: $16.00 |